Gurus on Marketing

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Business & Economics - Management & Leadership
Gurus on Marketing

Gurus on Marketing

Name: Gurus on Marketing
ISBN: 9781854182432

Sultan Kermally

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one stop r?sum? of the major gurus who have had a critical influence on marketing thinking and development.This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight.He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.The gurus covered in detail include:Peter DruckerTheodore LevittMichael PorterPhilip KotlerTom PetersGeorge DayJagdish ShethThomas Nagle

Κατηγορίες:

Business & Economics - Management & Leadership

Έτος:

2004

Γλώσσα:

english

Σελίδες:

232

ISBN 10:

1417595949

ISBN 13:

9781854182432